Scott’s Miracle- Gro @SXSW

IRL assisted Scotts Miracle Gro in creating an award-winning activation on Austin's popular Rainey Street during SXSW. The event space takeover was host to many partners and groups throughout the week — growing the Scotts’ community and showcasing their MG12 indoor growing system. Thousands of attendees chose our activation over the crowded event landscape during the week of SXSW, leading to the work winning two awards from PR Daily — for “Event Marketing Campaign” and Best “Influencer Event.” The event grew year over year to include new brand partners while showcasing different Miracle Gro products and gardening solutions.