NVIDIA @ E3

When NVIDIA aimed to elevate their E3 event presence and strategy, IRL helped the brand create an engaging outdoor experience just across from the Los Angeles Convention Center. This strategic move provided a refreshing alternative to the crowded indoor expo, offering an inviting space for community members, partners, and press. The venue featured exclusive demos, hourly TitanFall Tournaments, and indoor and outdoor lounging areas. IRL enhanced the on-site experience with free food from one of LA's hottest taco trucks, DJ sets, refreshing signature cocktails and beer on tap all day. This outdoor setup not only increased visibility but also fostered a dynamic atmosphere that stood out amidst the hustle and bustle of E3.