Oculus House at Sundance Film Festival

Meta’s Oculus engaged IRL Productions to create the Oculus House at Sundance Film Festival in 2017 and 2018. IRL took over a marquis restaurant on Park City's Main Street, rebranding the interior and exterior spaces to create a multi-purpose space hosting microprogramming throughout the full length of the festival, including demos, presentations, fireside chats and panels, VIP dinners, cocktail parties and hot chocolate in the snow. This activation included micro-events with Oculus for Good, Facebook (now Meta) and Instagram all within the Week-long Oculus footprint.