Highlight Street Cart Team

With only five weeks to strategize and execute, IRL was asked to help the eight-week old Highlight craft a unique SXSW activation. IRL designed a street team program that cut through the noise at SXSW and engaged attendees with a fun, traveling promotion utilizing the app's technology. IRL fabricated custom Highlight carts that travelled through the city targeting key events. Brand ambassadors packed the neon glowing carts with Highlight t-shirts, coffee, and granola in the mornings as well as snack packs and Emergen-C packets late at night. Just like the attendees, the Highlight carts stayed out until the early morning, rocking with tunes and snacks.