OUYA
Launch Event

OUYA wanted the unveiling of their highly- anticipated game console and platform to standout while also engaging their diehard game developer community, kickstarter backers, and industry tastemakers. IRL worked with OUYA’s brand identity team to transform the offices of FuseProject and the adjoining street into a gamer's paradise for 2,500 attendees. As part of the event, IRL designed and fabricated a larger-than-life replica console that also served as a 3D map projection wall, presentation backdrop, and fully immersive video environment for multiple players inside.